Behind the Rind
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Behind the Rind *
Our Blog
Let’s cut through the AI noise and peel it back and get to what matters with clear, tactical guidance on what the new search era means for your brand– and what to do about it.
Your Guide to AI Visibility Strategy
The 4 Foundations of AI Brand Visibility (And How to Strengthen Each One)
In the era of AI search, being visible no longer means ranking, but being recognizable. AI platforms like ChatGPT and Google’s SGE go to brands they trust to provide answers, and to earn that trust, your brand and messaging must be clear, consistent, and contextually relevant everywhere it appears online. In this article, we outline the four foundations of AI brand visibility and how to strengthen each one.
AI Search Visibility for Multifamily Marketers
Whether we like it or not, the renter journey now starts with AI, not ILSs or ads. To stay visible, multifamily marketers must optimize for LLMs by publishing entity-rich content, using structured data, and diversifying content and distribution beyond their own sites.
Top 5 Ways AI Search Is Already Changing Consumer Behavior
AI search is here. These 5 changes are already rewriting the rules of visibility, trust, and consumer behavior.
Ready to Take Control of Your Brand’s AI Visibility?
Let’s make sure your brand is seen, understood, and prioritized in every AI-driven search.