Your Partner in Search Visibility.
CaraCara is your consulting partner, and we work with and alongside you to dig into challenges, uncover opportunities, and deliver strategies designed for lasting impact.
Every engagement is tailored to your brand’s voice, goals, and realities. Our work emphasizes clarity, consistency, and human-centered messaging, all to resonate with audiences and earn trust from AI.
Our Process: Getting From Clarity to Action
We work with you to uncover your risks, define the best path forward, and give you a roadmap designed for measurable impact. A bit about what you can expect:
First, we start with a discovery meeting to learn about your goals, challenges, and market context. This ensures every recommendation ties directly to your business priorities. We may ask for some information leading up to the call so we can make the best use of our time!
1. Discovery
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1. Discovery *
Step 1 : Discovery
Step 2 : Objectives & Audit
2. Objectives & Audit
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2. Objectives & Audit *
From there, we’ll talk through the best ways we can help—whether that’s one of our structured packages, or an approach tailored to your specific needs.
3. Insights & Priorities
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3. Insights & Priorities *
Step 3 : Insights & Priorities
Once we complete the audit, we provide and walk you through the results, highlighting the biggest issues and opportunities. We focus on cutting through noise to get to what truly moves the needle.
Step 4 : Strategy & Plan
4. Strategy & Plan
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4. Strategy & Plan *
Our strategy is action-driven, impact-focused. We deliver it with an implementation roadmap that details what to do, why it matters, and how to execute.
5. Maintenance & Refinement
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5. Maintenance & Refinement *
Step 5 : Maintenance & Refinement
We don’t set it and forget it (it’s not how to make sure you’re consistently visible!). We schedule ongoing sessions to monitor progress, identify opportunities, and make sure we’re hitting goals.
Packages Designed for Impact
Your needs drive the engagement. Our packages are designed to give you clarity, structure and impact.
With both our light and comprehensive audits, we go beyond your website and examine your digital footprint show you how to optimize what you’re already doing so it works harder for search, AI visibility, and your overall brand presence.
Your First Step Forward
Identify strengths, uncover blind spots, and walk away with a list of quick wins and how to make it happen.
Good if you:
→ Want a quick checkup and credible outside validation.
→ Need clear, actionable next steps instead of a long report.
→ Are looking for quick ROI without a big spend or heavy lift.
→ Want to start building the foundation for long-term AI visibility.
Light Audit
A quick health snapshot to spot major gaps and ensure the foundation is in place.
~40 Checks across 6 key areas
Light Roadmap
The 5-10 biggest quick wins and clear, actionable steps to get there
Light or Comprehensive Audit required for Light Roadmap
Your Complete Blueprint
A deep dive into your digital presence with competitor benchmarks and a phased 6–12 month strategy to strengthen visibility, authority, and AI-readiness.
Good if you:
→Are ready to invest in improving your data and structure for AI.
➝ Want a complete, long-term visibility strategy — not just quick fixes.
➝ Need a professional blueprint to guide your team and show investors.
Comprehensive Audit
Full visibility assessment through a multifamily lens
~125 Checks across 6 key areas
Competitor Matrix of 3 competitors
Comprehensive Roadmap
Full, custom guide to support marketing & visibility for the long term
Comprehensive Audit required for Comprehensive Roadmap
Our Method: Structure. Monitor. Refine. Repeat.
CaraCara applies a structured methodology designed for long-term impact: establish the right foundation, continuously measure visibility, and refine to align with shifting AI priorities.
Structure
Increase your brand’s visibility in AI-powered search
Updating your website and forgetting about it isn’t enough. We help your brand gain public exposure and achieve long-term relevance.
Monitor
Track and measure your AI presence
We don’t just strategize and walk away. Our tech-enabled system monitors your visibility across AI search, tracks your brand’s mentions, and ensures you’re staying competitive—even as models update.
Refine
Stay aligned with the algorithms
LLMs evolve rapidly. We adapt just as fast. As models shift and priorities change, our tools ensure your brand presence remains current, structured, and aligned with what matters.
Search Has Changed. Has Your Brand Kept Up?
Over 50% of U.S. adults now use generative AI to search. LLMs are powering everything from local business discovery to housing searches and most brands aren’t showing up the right way, if they’re even showing up at all.
FAQs
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We wouldn’t necessarily call ourselves a “Marketing” or “SEO” firm, but a tech-enabled consultancy. We’re built by proptech experts with years of industry experience in tech, marketing, and multifamily.
We go deep: we use hands-on consulting mixed with the right technology to help multifamily brands and properties show up where it matters most in AI search results and generative platforms that renters are already using. No two engagements look the same, and they shouldn’t.
Because we know the industry inside and out, we don’t just optimize for today’s search, but we’re also focused on planning for the future of visibility, making sure your property and brand stay discoverable as both technology and renter behavior evolve.
Ready to Take Control of Your AI Visibility?
Let’s make sure your brand is seen, accurate, and prioritized in every AI-driven search.