We blend deep multifamily expertise with cutting-edge technology to give your brand an unbeatable edge in search.

CaraCara is a tech-enabled consultancy built by seasoned proptech experts with deep roots in multifamily. Our proprietary software is built to monitor brand mentions inside Google’s AI Overviews as well as search results, giving properties and brands a first-mover advantage where renters are already searching.

By combining years of industry expertise with forward-thinking technology, we help multifamily teams show up where it matters most: in AI search results and generative platforms that influence renter decisions, as well as improving performance for search engine results.

We don’t stop at surface-level SEO. Instead, we future-proof your visibility strategy, ensuring your property and brand remain discoverable as technology evolves, search behaviors shift, and renter expectations rise.