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AI Search in the Multifamily Industry

This series looks at how AI is changing the way renters find properties and brands, and what that means for multifamily portfolios. With tools like ChatGPT and Google SGE giving answers before anyone clicks, traditional SEO isn’t enough. Each post breaks down a key strategy to help multifamily marketers stay visible and show up the right way in AI search.

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AI Search Visibility for Multifamily Marketers

Whether we like it or not, the renter journey now starts with AI, not ILSs or ads. To stay visible, multifamily marketers must optimize for LLMs by publishing entity-rich content, using structured data, and diversifying content and distribution beyond their own sites.

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