In the era of AI search, being visible no longer means ranking, but being recognizable. AI platforms like ChatGPT and Google’s SGE go to brands they trust to provide answers, and to earn that trust, your brand and messaging must be clear, consistent, and contextually relevant everywhere it appears online. In this article, we outline the four foundations of AI brand visibility and how to strengthen each one.

Whether we like it or not, the renter journey now starts with AI, not ILSs or ads. To stay visible, multifamily marketers must optimize for LLMs by publishing entity-rich content, using structured data, and diversifying content and distribution beyond their own sites.

AI search is here. These 5 changes are already rewriting the rules of visibility, trust, and consumer behavior.

In today’s AI-driven search landscape, rankings alone won’t keep your brand visible. Context is now king as AI overviews, chat answers and zero-click results begin to dominate, making recognition and trust the true differentiators. To appear in AI-generated responses, brands must be clear, consistent, and credible across the web. This post explores why brand visibility has become the new ranking and what strategies marketers need to stay included in AI answers.