Claim Your Space in the New Search Era

CaraCara is the real estate and multifamily industry’s partner in navigating AI search.

We help brands understand, improve, and protect their visibility across the AI landscape, and offer the only way to monitor and improve visibility in Google’s AI Overviews.

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WAITLIST FOR NOVEMBER 2025 IS NOW OPEN

AI Search Isn’t on the Horizon – It’s Already Here

AI search traffic is on track to pass traditional search traffic by 2028

7/2025 SEM RUSH

AI-driven traffic has surged, and is up 500-600% in certain industries

8/2025 SEM RUSH

Website visitors from AI search results are 4.4x more likely to convert than organic search visitors

7/2025 SEM RUSH

TRACK THE AI EVOLUTION →

Future-Ready Visibility Starts With the Right Foundation

CaraCara is built to help properties own their narrative in the new era of search. We go deep and focus on ongoing improvements and relevance.

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AI Audit & Strategy

✔ Comprehensive AI visibility audit across content, structure, and mentions

✔ Custom implementation roadmap tailored to your goals

✔ Action plan for both technical and content improvements

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Advisory & Implementation Guidance

✔ Monthly strategy sessions to prioritize and adjust initiatives

✔ Ongoing support as AI search evolves

✔ Clear next steps for your team

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Tracking & Reporting

✔ Benchmark your brand visibility in AI engines and Google AI Overviews

✔ Ongoing tracking of brand mentions and presence across LLMs

✔ Proactive insights and recommendations

Behind The Rind

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Our Blog

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Behind The Rind * Our Blog *

Keeping up with the AI landscape is hard. We stay ahead so you don’t have to.

Blog
The 4 Foundations of AI Brand Visibility (And How to Strengthen Each One)

In the era of AI search, being visible no longer means ranking, but being recognizable. AI platforms like ChatGPT and Google’s SGE go to brands they trust to provide answers, and to earn that trust, your brand and messaging must be clear, consistent, and contextually relevant everywhere it appears online. In this article, we outline the four foundations of AI brand visibility and how to strengthen each one.

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AI Search Visibility for Multifamily Marketers

Whether we like it or not, the renter journey now starts with AI, not ILSs or ads. To stay visible, multifamily marketers must optimize for LLMs by publishing entity-rich content, using structured data, and diversifying content and distribution beyond their own sites.

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Why Brand Visibility is the New Ranking in the Age of AI

In today’s AI-driven search landscape, rankings alone won’t keep your brand visible. Context is now king as AI overviews, chat answers and zero-click results begin to dominate, making recognition and trust the true differentiators. To appear in AI-generated responses, brands must be clear, consistent, and credible across the web. This post explores why brand visibility has become the new ranking and what strategies marketers need to stay included in AI answers.

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Behind the rind home →
A brief journey through AI's most relevant developments →

Let’s strategize.

Improving your digital presence isn’t plug and play, and neither are we. We get to know our clients very well: we dive deep into root causes of challenges and no 2 engagements look the same. Our framework is the structure, but the solution is designed for and around you.

  1. Discovery: We start by understanding your challenges, goals, and priorities.

  2. Objectives & Audit: Align on objectives and determine our route.

  3. Insights: We highlight the biggest issues and opportunities.

  4. Strategy & Plan: We provide an action-driven, impact-focused strategy with a step-by-step implementation roadmap.

  5. Additional Support: Option to engage regularly to monitor progress, identify new opportunities, make sure we’re hitting goals.

🍂 NOVEMBER WAITLIST IS NOW OPEN